I came to product through an unusual door. In my twenties I was working in television — and sold a script for the show I was on. But I kept noticing that my instincts ran more logical than creative, and that the industry rewarded relationships over merit in ways that didn't sit right with me. So when I had the chance to move to the business side, I took it. I worked at a fledgling TV network, then moved into feature film development at several production companies, including one led by one of the most influential female studio heads of the past three decades.
The pivot to technology came through the tools I was already using on the job. In the late 1990s I joined Brookfield Communications — a software company serving more than 3,000 users across every major studio, network, talent agency, and production company — and found myself at the intersection of entertainment and the early web. When Brookfield was acquired by Creative Planet, one of the first major VC-backed entertainment tech startups, I became responsible for migrating two widely used desktop products to the web. Those were the only ones that made it out the door before the startup went under and its assets were sold off. I'm proud of that — it's a good early lesson in what it means to actually ship.
What's followed is more than 25 years of work at that same crossroads. At Final Draft, I shipped the XML-based file format that made the industry's most-used screenwriting tool machine-readable — enabling structured data exchange with downstream tools across production, budgeting, and scheduling. It was an early bet on interoperability that the entertainment industry has spent the last two decades catching up to, in efforts led by organizations like MovieLabs. From there, I moved into digitizing the manual processes that still governed how productions hired crews, ran payroll, and managed accounting — turning phone calls and paper into automated workflows at scale. Most recently at Cast & Crew, I led a multi-year platform consolidation through two Hollywood strikes, multiple reorgs, and a complete redesign of how product and UX teams worked together. We got it done. I left the day before launch.
Now I'm doing two things: consulting with companies who need an experienced product leader with genuine entertainment industry expertise, and building products of my own — tools designed specifically for the workflows I know best.
I'm also a LUMA-certified facilitator and active product coach. If your team needs to learn how to run discovery, test hypotheses, or build a design thinking practice that actually sticks — that's work I love doing.
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